In-Flight Entertainment

Creating a personalized and inclusive in-flight entertainment system that ensures an accessible travel experience, designed and prototyped during a 36 hour design sprint.

View Prototype

Project Overview:

MDL UX/UI Designathon 2023: A 36 hour designation where our team was provided with the prompt of how might we improve the In-Flight Entertainment systems that airlines currently utilize.

Improving interface, creating an innovative yet aesthetic sleek design.

My Role:

Lead UX Researcher and Designer — Wireframing, Rapid Prototyping

I organized and led the research stages of the design process in a team of 3. During such a short time period, I had emphasized utilizing user research and converting it to design decisions within the wire framing process.

🏆REWARDED SECOND PLACE WINNER!🏆

Rapid Research, Instant Impact

Due to time constraints our time emphasized the use of secondary research through case studies, scholarly articles and travel blogs/ news.

From this we discovered three key notes

There are specific strategies that enhance airborne user experience
Current re-designed platforms fail to meet customer needs
There is ongoing work to improve the current screens

Research Findings:

Persona:

My team created an affinity map with the collected survey data to represent the common experiences and feelings when using an in-flight entertainment system for avid flyers.

To expedite primary research, we chose to conduct surveys to applicable audiences that are frequent fliers. We aimed to highlight a range of in-flight entertainment systems, from economy

With the data collected from user research and survey data that we had incorporated into user personas, we had created our persona Aria. This outlines her needs and helped streamline our design goals when moving forward to the wireframing.

Introducing our persona, Aria the Traveler:

Wireframes:

While designing the mid-fidelity wireframes, it was important for me to keep attention to detail in mind, as my team and I drafted a map application that resembled industry standards of popularized mapping systems on mobile. After this, I meticulously prototyped and tested every feature for a responsive experience.