Virtual Venue
A tool that streamlines event information and helps facilitate improved communication between event staff.
Project Overview:
VirtualVenue (ViVe) revolutionizes event planning with real-time insights, enhanced security, and streamlined workflows. Using Digital Twin technology, IoT sensors, and 5G, it optimizes crowd management and operations for smarter, safer events.
My Role:
As the sole researcher, I led research initiatives in a Rogers capstone project, defining user needs and informing a high-fidelity MVP prototype. Doubling as a UX researcher and business analyst, I also conducted usability testing, developed business plans, and pitched an accessible interface to stakeholders.
We asked ourselves…
How might we make planning events in convention centres more efficient, safer, and more meaningful to both attendees and organizers?
To gain a holistic understanding, we began to research the problem space.
Contacting members of MTCC to gain information on budget, floor plans, and current technology guidelines
Interviewing security members across the MTCC to understand how they oversee safety concerns
Interviewing the head of security at ScotiaBank Arena to understand the types of technology utilized to prevent stampedes and maintain safe crowd control
Iterative Design at its core
Virtual Venue’s (ViVe) development was iterative as user testing ensured the creation of our minimum viable product (MVP).
After it was completed it was then sent to Rogers industry professionals to receive feedback. It was then also sent for continuous user testing for our team to understand next steps.
Iteration One: Chunky blocks of texts underneath crowdshaping suggestions, unclear meaning of “venue health, capacity and attendance”
Final Iteration: More imagery, drop downs, colour coded by urgency, more information and context provided next to Capacity and Attendance
Feedback is key!
As the lead user researcher, it was my job to conduct usability sessions and pinpoint issues and hiccups throughout the design.
Our various test sessions told us we had key issues surrounding context, overwhelming sets of information and an unclear hierarchy of important information.